Everyone has experienced this before: Despite positive reviews, buying online turns out to be a failure. The subsequent return costs time and nerves. Amazon now wants to take action. In the future, the online retailer will provide important information that buyers should not overlook.
Anyone who goes on a shopping spree on the Internet has to rely on the judgment of others. After all, touching or trying on is not possible. However, positive reviews or 5-star ratings are by no means a guarantee of shopping happiness after delivery. Amazon knows this too and has come up with a solution to the problem.
Amazon introduces a warning for returned products
In the future there should be one Give notice if products are returned particularly often, reports the US portal The Information with reference to Amazon information (via Golem). With the notice, Amazon customers should be able to better estimate in advance whether they will be satisfied with a product. The step is also intended to reduce the return rate.
So far there is new notice only in the US and only at select Marketplace retailers, for which Amazon handles shipping and logistics. Three products were given as examples: a record player and two dresses that had a high star rating but were often returned. Among other things, the reviews reported defective products or wrong clothing sizes.
The new Amazon notice also aims to address the issue of misleading claims or missing details in product descriptions. It is not known whether and when Amazon will also introduce the new warning in Germany.
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