After turbulent ups and downs, Google has found its own identity with its Pixel phones. A remarkable comparison with Xiaomi shows how successful the restart has been since the Pixel 6 (Pro).
Characterless, technically backward and still as expensive as the competition: Google’s Pixel series had a difficult time for a long time. The US company only found its own smartphone identity with the Pixel 6 and Pixel 6 Pro. In the sea of iPhones and Galaxys, one current pixel immediately stands out. This goes down well with potential buyers.
Most popular smartphone manufacturers on Idealo: Google is ahead of Xiaomi
At least that’s what figures from Idealo suggest. The price comparison portal evaluated the monthly search queries in the smartphone category between February 2022 and February 2023. No surprise: Samsung is number 1, closely followed by Apple. The two big players are in a head-to-head race.
It’s more interesting to look at place 3: Lay here Xiaomi and Google practically equal. In February, according to Idealo, the search engine giant was even able to slightly overtake Xiaomi and move it to fourth place. The growth in demand for Pixel phones is remarkable, because in just one year Google was able to improve from 5th place to 3rd place.
The current Pixel 7 Pro was convincing in the test:
Xiaomi needs to be wary of Google
The demand for a German price comparison portal is certain not representative – for free. Xiaomi is still far ahead of Google in terms of worldwide sales. Nevertheless, Google’s narrow victory over Xiaomi is remarkable and should also be appreciated by the Chinese be a warning sign. Because on Idealo and Co., enthusiasts, experts and bargain hunters find out about the best prices of the day. Often they are Multipliers and trendsetters who set the route for the mainstream. Xiaomi should be wary of Google.