What does Cliff Bleszinski actually think of Microsoft’s change of course? The “Gears of War” creator has now made his opinion public.
The exclusivity of „Gears of War: E-Day“ for Xbox platforms remains a key topic of discussion. Cliff Bleszinski places this decision in the context of a completely new corporate strategy. He sees a positive development for the future of the brand.
According to Cliff Bleszinski, this is a step in the right direction
Although Xbox has increasingly relied on a cross-platform strategy in the past, marked the revelation “Gears of War: E-Day” is a clear course correction. During the Xbox Games Showcase, CEO Asha Sharma confirmed that the title will launch exclusively for Xbox consoles next October. This move is well received by Cliff Bleszinski, the creator of the series.
Bleszinski said to Eurogamer: He thinks the decision is a very smart move. In his opinion, the approach of releasing as many titles as possible on other platforms may have weakened the perception of the Xbox community. Bleszinski thus puts into perspective his earlier enthusiasm when he welcomed the appearance of the series on PlayStation under the leadership of Phil Spencer and Sarah Bond. With the return to exclusivity, Xbox now seems to want to consolidate the trust of this loyal fan base.
Bleszinski also highlighted how Xbox has been working harder to win back its regular customers since Asha Sharma took office in February of this year. An essential part of this strategy are exclusive titles to underline the hardware value. He praised the response to the game so far and emphasized the company’s return to the right course.
Before this event, retailer listings at Walmart and a listing with the testing agency PEGI strongly suggested one planned PS5 version there. Current observations suggest that those responsible only revised this decision at short notice. A trailer shown in the official Xbox podcast massively reinforces this suspicion due to technical inattention. At the end of the video, the PlayStation logo could be seen for a brief moment right next to the Steam symbol.

Gears of War: E-Day will be released on October 6th for Xbox Series X/S and PC. Incidentally, in the future even more exclusive games come out, said Xbox boss Asha Sharma.
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